Providing people, communities, and companies in high-risk regions the information they need to protect their families, homes, businesses, resources, and documents from the effects of any disaster through public service announcements, information offerings via many forms, and also by providing direct relief through grants and scholarships to hurricane-affected persons.

PLAN!T NOW advocates empowerment of people through information and connection and provides dialogue between people living in hurricane and severe-storm affected areas and those who should prepare in coastal regions of the United States, Mexico and the Caribbean. Operating with the understanding that no matter where you live, a natural disaster can happen at any time, PLAN!T NOW advocates the power of preparedness.