Founded in 1993, The Marketing Arm is an engagement marketing agency building brands through the emotionally powerful platforms of entertainment, music, sports, promotions, events, multicultural, and cause marketing.

A member of Omnicom Group (NYSE: OMC), The Marketing Arm employs more than 1,100 people in offices in New York, Los Angeles, London, Dallas, Boston, Charlotte, Beijing, San Francisco, Chicago, Darien (Conn.), and Bentonville (Ark.).

Recognized as the No. 1 marketing agency in the U.S. for 2006 by the editors of Promo magazine, The Marketing Arm's inter-disciplinary collaboration through our industry-leading network of agencies allows us to offer a robust, holistic approach to marketing communication platforms and activation strategies that extend across the emotional consumer touch-points.

The Marketing Arm network includes:

Davie Brown Entertainment (entertainment marketing);
USMP (event marketing);
Millsport (sports sponsorship and motorsports consulting); and,
ipsh! (wireless & mobile marketing).