The family owns the two highest-profile sports franchises in the Sacramento, California market—the Kings and their sister team, the Sacramento Monarchs of the Women's National Basketball Association (WNBA).

In 1994 they bought the Fiesta Casino in Las Vegas, Nevada for $8 million, selling it in 2000 for over $185 Million. The money was reinvested into the creation of The Palms hotel and casino. George Maloof Jr. is credited with upping the star power in Las Vegas, catering to the young, hip Hollywood elite. Paris Hilton was most closely associated with the resort, and was reportedly paid hundreds of thousands in "appearance fees" to attend Palms clubs and parties.

The Maloofs expanded their business into the entertainment industry with the creation of Maloof Productions and Maloof Music. Maloof Productions places its primary focus on developing and producing film and television programming: the television division, Maloof Television, produced the 2007 reality series Bullrun for Spike TV[1]; the film division, Maloof Motion Pictures, produced the 2006 film Feast and is currently developing The Big Biazarro with Pierce Brosnan set to star.[2] The Maloof Music label is a joint venture with Interscope/Geffen/A&M Records.