Description:  Targeting young women and teens, a demographic currently overlooked by the breast cancer movement, the PiNKiTUDE brand initiative is devised to raise awareness as to the importance of breast self-examination, early detection and treatment of breast cancer while also stressing the importance of a healthy lifestyle. ... Read More Targeting young women and teens, a demographic currently overlooked by the breast cancer movement, the PiNKiTUDE brand initiative is devised to raise awareness as to the importance of breast self-examination, early detection and treatment of breast cancer while also stressing the importance of a healthy lifestyle. Leveraging the strength of MGM's media assets and corporate relationships to reach consumers on-air, online, at retail, and through their favorite media, proceeds from the retail merchandise and events will raise critical funds for Komen for the Cure's ongoing research and community education campaigns. Close