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Big Ten Network Launches Major Community Service Initiative
by Big Ten Network
September 02 |
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In an effort to honor, encourage and support the thousands of Big Ten community members who give back, the Big Ten Network is launching Give Big, a major community service initiative.
Beginning Friday, the network will feature a top community-service effort of a Big Ten supporter during Big Ten Tailgate, which visits a different Big Ten campus each week during football season. Some profiles will focus on the efforts of famous athletes such as Wisconsin's Devin Harris and Minnesota's Karl Mecklenburg, as well as remarkable projects undertaken by community leaders better known locally.
"Dedication, commitment and community are all important aspects of the Big Ten conference," said Big Ten Network President Mark Silverman. "Give Big recognizes that being a part of the Big Ten means giving back to the community in a big way."
While Give Big salutes these charitable efforts on the air, it will also look to engage the Big Ten Network's passionate and growing audience on a dedicated website (www.BTNGiveBig.com) and other social-media sites to funnel their enthusiasm and support toward these worthy causes.
Beyond sharing inspirational stories, Give Big will provide real tools and ideas to help others Give Big at www.BTNGiveBig.com. Through partnerships with organizations like Teach for America, Special Olympics, the REACH Foundation, Coaches vs. Cancer and others, the initiative will connect viewers, students and supporters with great organizations and outlets for service.
"We are really looking forward to sharing some of these remarkable stories with our viewers," Silverman said. "We're hopeful that the unmatched passion of Big Ten fans and the exposure for their programs will generate even more support for these great causes."
The first Give Big profile airs Friday during Big Ten Tailgate, which originates from the University of Iowa and features John Heineman. Heineman is a 25-year-old University of Iowa graduate who began volunteering at the Iowa City Free Medical Clinic during his sophomore year. In addition to the countless hours he spent at the clinic, Heineman swam the English Channel to raise money for it, bringing in more than $19,000.
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